Your Coin-Stacking Strategy
Launching Fall 2017
I'VE GOT YOUR BACK
Design a strong foundation to help your ideas take root
Lesson 1: Value Funnels
Most businesses focus on sales, but we know that really valuable products and services do much of the job of selling themselves. In this lesson, you’ll learn the strategies used by the most successful businesses to maximize customer love and loyalty to keep customers coming back.
Lesson 2: Your Buyer Plan
You’re ready to build it, but will they come? This lesson gives you a simple framework for mapping your ideal buyer’s digital footprint and understanding their pain points. By positioning what you offer against that pain point, you’ll motivate valuable willingness to pay to drive your momentum.
Lesson 3: Your Product Plan
Bottle your Secret Sauce and put it on the shelf for sale. In this lesson you’ll learn how to package your talent and expertise into valuable products and services that your buyers will be willing to pay for.
Lesson 4: Your Profit Plan
Once you know how to sell, what to sell, and who to sell to, it’s time to put numbers behind your intentions. In this lesson, you’ll learn how to price your products and services, and a simple formula for predicting your profit.