The Method That Turns Your Genius into IP That Commands Premium Prices
Stop Competing on Price. Start Commanding Value.
You don't need another motivational pep talk. You need a revenue architecture that actually works.
The Method That Powers:
On this call, we'll audit your current revenue architecture, identify what's costing you $50K+ annually, and map your path to premium positioning. No pitch. No pressure. Just precision.
REAL TALK: Watching this training is required before our call. We're going to dive deep into these concepts, so if you haven't watched it, we'll have to reschedule. It's all about making our time together as valuable as possible.
Trusted by Institutions, Firms, and Global Stages Where Excellence Is the Standard
From consulting firms to creative agencies to coaching practices, these systems have created measurable, repeatable growth without ads, burnout, or chaos.
50K+
LinkedIn Learners Trained
1,000+
Businesses Served
70+
Speaking Appearances
$600M+
Revenue Impacted
Luis Báez, Founder & CEO
The Revenue Enablement Lab
The Revenue Architecture Most Experts Are Missing
Most leaders I meet are stuck in the same pattern:
→ They sound like everyone else in their market
→ They price based on what feels "safe" instead of what's strategic
→ They have no proprietary framework to lean on
→ Their sales conversations feel like convincing instead of collaborating
That's not because they aren't brilliant. It's because they're operating when they should be architecting.
Operators chase projects. They live in feast-or-famine mode, explaining their value every single call.
Architects design systems. They build intellectual property that positions them as the obvious choice before the conversation even starts.
The difference between the two? A methodology you can name, price, and scale.
Why the Revenue Recode™ Method Exists
I grew up in the Bronx, first in my family to go to college. Got recruited into LinkedIn, Google, Uber, and Tesla. Helped generate $600M+ in revenue. Built enablement systems for billion-dollar startups.
And before all that? I worked myself into burnout so bad I landed in the ER with IVs in both arms.
That's when it hit me: hustle breaks you. Systems save you.
I created the Revenue Recode™ Method because I was tired of watching brilliant people undercharge, over-deliver, and burn out trying to prove their worth.
This methodology isn't sales training. It's not a funnel hack.
It's a complete rewrite of how you position, package, price, and present your expertise.
It's the foundation that turns you from "vendor in the mix" to "strategic partner we need."
How the Method Transforms Your Business
The Revenue Recode™ Method rebuilds your revenue foundation through three interconnected phases.
Think of it like building a house. You can't install the roof before you pour the foundation. Each phase builds on the last, creating a complete system that positions you for premium contracts.
Phase 1: Strategic Foundation
Extract Your IP. Design Your Offers. Own Your Market Position.
This is where most experts plateau—they commoditize themselves. They sound like everyone else. They price like everyone else. And then they wonder why they're stuck competing on cost.
This phase flips that script completely.
What You'll Build:
🛜 The Demand Signal Method™
Stop guessing what your market wants. Use AI-powered research to uncover exactly what buyers are searching for, paying for, and prioritizing. This becomes your market intelligence that informs everything else.
🤓 The Genius Method Design Tool™
Your expertise is already systematic—you just haven't packaged it yet. We extract the repeatable process hidden in your best client wins and turn it into a proprietary framework that becomes your Trojan Horse into every room.
🏗️ The Offer Architecture Lab™
Once you have your method, we translate it into tiered offers that make six-figure contracts not just possible, but logical. You'll design premium packages anchored to ROI, not hours.
🎯 The Positioning Clarity Lab™
Crystal-clear messaging by buyer persona. Objection handling that sounds like authority. Positioning that makes prospects feel like you read their mind.
The Outcome:
You stop competing on price and start commanding value. Your offers are backed by market data. Your positioning is sharp. Your pricing is strategic. You sound different because you are different.
Most leaders think their clients are buying time or deliverables. They're not. They're buying certainty and outcomes. By extracting and packaging your intellectual property into a framework, you move out of the "vendor box" and into the "trusted partner" seat. That single reframe is what unlocks six-figure contracts.
Phase 2: Sales Architecture
Build the Messaging, Assets, and Conversation Choreography That Converts
This is where your positioning comes alive in actual sales conversations.
We build the full stack of assets that make your presence scale beyond one conversation at a time. Because here's the truth: today's buyers don't buy charisma. They buy consistency.
What You'll Build:
🤔 The Decision Design Funnel™
A VSL and landing page system that educates, qualifies, and books discovery calls automatically. Your funnel does the heavy lifting so your sales conversations start warm.
💡 The Collaborative Discovery Method™
The exact discovery framework that turns sales calls into strategic partnerships. You'll ask questions that uncover real business problems, not surface-level symptoms. This is where you stop convincing and start collaborating.
📊 The Persuasion Architecture Blueprint™
How to structure and present proposals using data- and story-driven persuasion. Your proposals don't just list deliverables—they paint a picture of transformation.
🔮 The Partnership Preview Framework™
The choreography for strategy sessions that close live. This is your GPS close—guiding prospects to see themselves in the partnership before you ever talk investment.
The Outcome:
Your entire sales motion—from first touch to signed contract—is choreographed. Prospects hear the full story. They feel all the credibility. And they walk away clear on your value. You lead deals instead of chasing them.
Sales isn't theater. It's jazz. Structured improvisation. When you have the sheet music, you can riff with confidence. Buyers are trained to smell inconsistency. If your message shifts from call to call, you lose trust instantly. The Sales Architecture phase solves this by aligning your story across every touchpoint.
Phase 3: Revenue Activation
Get Support, Feedback, and Deal Coaching to Bring It All Home
Most methodologies fail here, because theory never survives the first sales call.
That's why this phase is all about execution under fire.
What You'll Experience
⚡️ Live Deal Support
Stuck on a proposal? Navigating a complex negotiation? Get real-time coaching on your actual deals. Review your discovery calls. Refine your proposals. Join your closing conversations when needed.
📞 Roleplay & Refinement
We run live practice sessions on your discovery framework, your proposal presentation, your objection handling. You'll get recorded feedback and refinement so you walk into real calls battle-tested.
🔎 Go-to-Market Readiness
We audit your entire sales stack—your outbound sequences, your pitch deck, your follow-up templates, your contracts. Everything gets polished and ready for prime time.
📈 Performance Iteration
This isn't "set it and forget it." We review what's working, what's not, and where to optimize. Your system gets sharper with every conversation.
The Outcome:
You don't just have a methodology. You can execute it with precision. You're not theory-rich and execution-poor. You're prepared, practiced, and positioned to win.
You don't rise to the occasion. You fall to the level of your preparation. By reviewing your live calls and stepping into closing conversations with you, we accelerate mastery. This isn't practice for practice's sake—it's guided reps with a coach in your corner.
The Method Works at Every Stage
The Revenue Recode™ Method has been tested across solopreneurs, agency owners, and enterprise sales teams. Why? Because systems scale.
Shanita Liu
Before: A new coach struggling to find clients and direction.
After:
→ Built her signature Brave Leadership Framework™ and scalable B2B revenue system.
→ Became a TEDx speaker, award-winning author, and corporate partner.
→ Grew her firm from one-on-one sessions to enterprise contracts.
“That foundation gave me the freedom to build something sustainable and brave.”
Dr. Jessica Arrendol-Kiely
Before: A wellness expert with world-class credentials but unclear B2B positioning.
After:
→ Repackaged her research into a signature framework.
→ Landed enterprise contracts, speaking engagements, and published thought leadership.
→ Built a firm around workplace well-being.
“Luis helped me translate my research into a business model executives actually buy.”
Christina Lenkowski
Before: A top-tier podcast publicist stuck in delivery mode.
After:
→ Implemented the Revenue Recode™ Method as the foundation for her team’s success.
→ Scaled to 500+ client podcast placements and millions of downloads.
→ Built a team that runs on systems, not adrenaline.
“Now, my business runs like a studio, and every client success compounds.”
Stop Leaving Opportunity on the Table
This calculator shows you what happens when you price like a strategist, close like a quarterback, and retain like a CEO. Plug in your numbers. Watch the gap between your current reality and your engineered potential. That gap? That's why you're here.
What You Walk Away With
This isn't about templates or tactics you'll never use. It's about reshaping your entire revenue foundation.
With the Revenue Recode™ Method, you gain:
🚀 Predictable Revenue
No more crossing your fingers before every call. Your pipeline becomes math, not magic
💰 Premium Positioning
You’ll attract clients who see your value and pay for it without resistance.
🧭 Sales Confidence
Scripts, frameworks, and call flows that make sales feel natural, not nerve-racking.
🕒 Time Freedom
Reclaim your weekends. Your systems will finally do the heavy lifting.
💬 Consistent Messaging
One narrative across your marketing, proposals, and calls that builds trust and momentum.
📈 Sustainable Growth
Scale with structure, not strain. Your business grows because of you, not around you.
Who This Is For
The Revenue Recode™ Method is built for expert-based businesses ready to scale:
→ Consultants and advisors who are tired of custom quoting every deal
→ Agency owners who want premium positioning and predictable pipelines
→ Fractional executives ready to package their genius into retainer-ready offers
→ Service providers drowning in delivery but ready to architect their way out
→ Corporate refugees building their own thing and refusing to stay small
You're a fit if you:
✔️ Been in business at least 2 years (you have enough wins to extract patterns from)
✔️ Want to charge $15K–$100K+ per engagement
✔️ Ready to stop explaining your value and start embodying it
✔️ Know you're underpricing but don't know how to fix it strategically
✔️ Want a methodology, not a motivational speech
Ready to Step Out of the Day-to-Day and Scale Your Firm with Precision?
Book your private strategy session and let’s map your firm’s next level of predictable, system-driven growth. Most leaders see ROI within one quarter of implementation.
Christal Allen
Before: A certified coach with no structure to sell premium services.
After:
→ Built a high-ticket offer suite aligned to her expertise in psychology.
→ Reworked her positioning to attract executive and organizational clients.
→ Consistently hit five-figure months with repeat contracts.
“I finally stopped winging it and started winning big.”
Genia Stephen
Before: A consultant ready to pivot her practice from B2C to B2B.
After:
→ Repositioned her signature framework in just one strategy session.
→ Closed her first five-figure corporate contract immediately after.
→ Redefined her firm as a trusted partner for inclusion and accessibility.
“That one session changed everything. The right strategy activates what you already have.”
What Happens on Your Strategy Session
On this one-on-one call, we'll:
✅ Audit your current revenue architecture
✅ Identify what's costing you $50K+ annually
✅ Map your path to premium positioning
✅ Design your next 90 days
No pitch. No pressure. Just precision.