Ready to Make a Difference on Your Own Terms?
Side Hustle Scale-Up is a self-paced online learning experience for purpose-driven high achievers who want to start and grow an impactful online business — while making money.
Imagine yourself overcoming your fears, figuring it all out while holding down your job, knowing the next step to take — and building your dream business...
We live in a time where you don’t have to choose between your passion and your income. You know it’s possible, because you’ve seen people do it before.
Teaching sales and marketing strategies to help small business owners around the world.
Advising young professionals on investing and retirement planning.
Reading excerpts of writing to audiences all over the world from home, promoting new works.
Social Media Consultant
Leading a strategy session for a product launch with clients on the other side of the world.
Making custom jewelry and teaching others how to DIY from the comfort of your studio.
Creating starter kits loaded with recipes and shopping lists for people with high blood pressure.
Offering online training programs and wellness retreats for advanced students.
Offering individual and group language learning webinars for students in another continent.
You’re here because you believe in doing meaningful work, you know you have something impactful to contribute, you’re ready to get clear — and get busy.
It’s time to build your dream business and lifestyle, because you don’t want to find yourself saying, “I wish I started a year ago, I could have been so far along,” or “ahh man, that was my idea!”
Whether you’re just getting started, or looking to scale, you’re ready to build a profitable and sustainable business that let’s you live life on your terms.
Believe me, I completely get it because I used to be exactly where you are. My name is Luis Baez, and not long ago I was miserable at my dream job.
To everyone around me I was doing really well. I had an amazing job at one of the most influential companies in the world, and things were going well — but the truth was I felt stuck.
Everything on paper and everyone around me told me I was successful, but I wasn’t doing what I loved or felt like I didn’t have anything to look forward to beyond the next promotion, or accruing enough days for a vacation.
I wasn’t using both sides of my brain, or any of my heart, and I was afraid to admit it — or do anything about it.
Long hours, crazy commutes, missed occasions, declined invitations, cancelled dental appointments, paying for a gym membership I didn’t use, and apartment looking a mess because there’s no energy left to clean.
There are failed relationships, spoiled groceries because there’s no time to cook, unanswered text messages and voicemails, getting burned out, being overlooked even though I was a top performer, disappointed loved ones. You name it — I’ve been there.
It took getting sick and series of family emergencies to snap me out of daydreaming about my dream business — and into taking action.
I needed options, flexibility, money, a sense of purpose, a change, a miracle, a drank, a hug, and some inspiration. My business wasn’t going to build itself, and mistakes were required to be successful, so I went all in.
The thing is, I was the first in my family to go to college and I’d moved to California on a whim with no job, friends or car — so building a business on the side from my dining room table (and with all the sales and marketing strategies I learned while at companies like LinkedIn, Google, Uber and Tesla), I felt like building my own online business would be a breeze.
Thousands of dollars in mistakes, hundreds of consultations that didn’t go well, a failed course launch, tons of rejections, a few unhappy clients, and a millions of changes to my website later…
… and I’ve created a step-by-step system for getting clear and building an online business with little time, money, patience or tech savviness — using tools and strategies that just work.
And it turns out my system is repeatable because I’ve been able to work with other people to successfully build their dream businesses.
Don't just take my word for it...
Whether you’re just getting started, have no ideas, too many ideas, or you’re looking to take your business to the next level, Side Hustle Scale-Up will help you:
Here’s what you'll learn:
Lesson 1: Your Buyer Plan
Learn buyer psychology so you get a better sense of what people are willing to pay for, and what gets them to buy. Then, I’ll take you through an exercise to help you hone in on your ideal buyer so you never have to wonder where to find them again. Finally, you’ll narrow down exactly what people are willing to pay you for, so you can get busy delivering what they need.
Lesson 2: Your Offer Plan
This is your complete checklist for designing an unforgettable buyer experience that leaves people saying, “so… what’s next?” Applying everything you uncover in Your Buyer Plan, I’ll take you through the process of creating an irresistible stack of offers, step-by-step, so you cover all your bases and confidently package your expertise for your buyers.
Lesson 3: Your Profit Plan
It’s important to know who you’re serving and what you’re offering. It’s just as important to set financial goals or you’ll never feel compelled to promote your offer. I’ll break down how to price your offers, which numbers to track, and how to predict your profits.
Lesson 1: Your Site Plan
Think of your website as your 24/7 sales rep — you want to make the very best impression and experience for your visitors. Whether you decide to build your own site or get support, I’ll break down the terms, tech and tools to get the job done painlessly.
Lesson 2: Your Content Plan
Your website is your digital home, and content is it’s furniture. I’ll break down the formula for establishing your credibility, building your email list, and growing your loyal following.
Lesson 3: Your Engagement Plan
Once your ideas are settled into their digital home, it’s time for a housewarming party! I’ll break down easy and powerful strategies for nurturing your email list and putting your content to work for you.
Lesson 1: Your Validation Plan
Once you’ve built a strong digital foundation for your business, you’ll be ready to shift gears and plan your first digital product. I’ll take you through an exercise, step-by-step, for validating your product idea before you spend money or time creating it, and then pre-selling to your first group of buyers.
Lesson 2: Your Development Plan
This is my favorite part of the program! I’ll break down the process, tools, and checklists for creating and packaging your first online program — with confidence. I’ll take you through the design step by step so there won’t be any overwhelm.
Lesson 3: Your Sales Plan
Once your program is complete, it’s time to put the tools and tech to work for your business. I’ll break down the blueprint for your first automated sales funnel, then show you how to build it step-by-step. You’ll have templates and checklists to guide you and save you time.
Lesson 4: Your Growth Plan
With your email list-building and sales systems in place, you’ll be unstoppable. I’ll teach you the most effective strategies for getting your name out there and driving quality web traffic to your online business.
The Closer's Formula
Once you complete Module 1, you’ll have the clarity and momentum to begin serving clients while you continue to build your marketing and sales systems. As a bonus with your enrollment, I’ll include full access to my signature sales program, The Closer’s Formula. You’ll have all the strategies, templates and checklists to get your sales engine going.
Your Webinar Plan
After completing Module 3, you’ll have the clarity and momentum to take your business automation to the next level. Webinars are an advanced marketing strategy, and I’ll break down the steps to building your own webinar system to compliment your Content and Sales Plans.
You’ll enjoy all of the perks of being one of my students:
You've got exactly what it takes to build your dream business. And with Side Hustle Scale-Up, you're unstoppable.
All the videos, audio files, swipe files and worksheets will be waiting for you when you log into the program portal.
You’ll never be behind because everything is designed for you to go at your own pace. I’ll see you inside!