Never Be Afraid to Ask What You’re Worth Again, So You Can Make a Bigger Difference in the World — and in Your Wallet
The Closer’s Formula is a self-paced online learning experience for purpose-driven entrepreneurs like you who want to predictably grow their impact and income — with total confidence.
Imagine yourself successfully closing more or bigger deals...
You’re here because you want to make a difference in this world and in your wallet, and you know that you could serve even more people with cash in the bank.
You’re done feeling like a failure, being afraid of rejection or hearing “no”.
Those icky feelings of being salesy, sleazy or slimy aren’t going to hold you back anymore.
You’re looking for a predictable and repeatable way to take a relationship from “hello” to “sign here” with integrity.
You understand that if your side hustle is ever going to build momentum and grow, you’ve got to get good at closing deals. And bigger ones. It’s an essential skill for your lifetime as a business leader.
Believe me, I get it. I’m Luis Baez, and I’ve been exactly where you are, stumbling over my words, drawing blanks while trying to answer questions, overthinking my offer, heart racing and palms sweating after putting my magic number out there… wondering how magical it actually is.
Even though I built a career in sales and marketing for over a decade that impacted over $150 million in revenues, while working at companies like LinkedIn, Google, Uber, and Tesla… selling my own expertise was a totally different ball game. Starting my own business required a whole new set of skills that I didn’t know I needed.
No one knew me from a hole in the wall, it wasn’t clear what I was offering, and I met rejection after rejection. At one point, I almost threw in the towel because I seriously started doubting I had what it took to build my dream business.
After taking a step back, combing through proposals and jotting down all the feedback I’d gathered, I reverse-engineered the whole process from end to beginning.
The result? I created a system for getting attention, earning trust, stacking value, and getting signed contracts.
This changed the game for my business, and it turns out my system is repeatable for other businesses.
Don't just take my word for it...
Whether you’re just getting started, or looking to take your business to next level growth, The Closer’s Formula will help you sell your expertise with confidence and integrity.
This self-paced online learning experience includes everything you need to build your own sales engine and fulfill your mission. Most importantly, you won’t have to do it all alone.
Here's what you'll learn:
Lesson 1: Your Buyer Plan
Learn buyer psychology so you get a better sense of what people are willing to pay for, and what gets them to buy. Then, I’ll take you through an exercise to help you hone in on your ideal buyer so you never have to wonder where to find them again. Finally, you’ll narrow down exactly what people are willing to pay you for, so you can get busy delivering what they need.
Lesson 2: Your Offer Plan
This is your complete checklist for designing an unforgettable buyer experience that leaves people saying, “so… what’s next?” Applying everything you uncover in Your Buyer Plan, I’ll take you through the process of creating an irresistible offer, step-by-step, so you cover all your bases and confidently package your expertise for your buyers.
Lesson 3: Your Proposal Plan
Pitch with total confidence. I’ll break down the 3-part process for taking a buyer from “hello” to “sign here”. Then, you’ll learn how to create all of your sales collateral and take you through a repeatable sales checklist, so you can focus on connecting with more buyers and propose an offer they can’t refuse.
Lesson 4: Your Closing Plan
After successfully pitching and submitting your proposal, it’ll be time to execute your follow-up protocol. Applying everything you learn about buyer psychology and your buyers, you’ll be prepared to comfortably handle tough questions and objections to your offer. You’ll also learn a simple strategy for getting buyers off the fence and on your roster.
Lesson 5: Your Onboarding Plan
Once a client has signed on the dotted line, it’s time to kick off their unforgettable experience. I’ll show you the tools to automate your contracts and invoicing, so you can squash buyers remorse and get right to work delivering on the promise of you offer.
Lesson 6: Your Growth Plan
With a system and process in place for turning prospects into raving fans, you’ll be ready to introduce your offer to more buyers. You’ll develop your strategy to promote your offer, online and offline, and attract more leads.
BONUS Lead Automation Blueprint
Learn which tools to use and how to bring them together, so you can spend less time finding and qualifying buyers, and more time closing on those proposals.
You’ll enjoy all of the perks of being one of my students:
You've got exactly what it takes to build your dream business. And with The Closer's Formula, you're unstoppable.
All the videos, audio files, swipe files and worksheets will be waiting for you when you log into the program portal.
You’ll never be behind because everything is designed for you to go at your own pace. I’ll see you inside!