REVENUE ARCHITECT · BUILDER · SPEAKER
I Learned to Sell in the Bronx.
I Learned to Scale in Silicon Valley.
First in my family to go to college. Recruited to LinkedIn, Google, Uber, and Tesla. Trusted with over $600M in revenue across my career. Now I teach everything I learned, and build the systems that make it repeatable.
$600M+
CAREER REVENUE IMPACT
50K+
LINKEDIN LEARNERS
70+
SPEAKING APPEARANCES
1,000+
BUSINESSES SERVED
RECRUITED BY AND TRUSTED TO BUILD AT
THE ORIGIN
Built Different. On Purpose.
I grew up in the South Bronx, the first in my family to go to college, the first to do a lot of things. I didn't go to school for sales. I figured it out in rooms where I wasn't supposed to be, at companies most people would have been intimidated by.
I burned out chasing someone else's definition of success. Ended up in the emergency room. And then I rebuilt... this time on my own terms. Unhustling isn't about doing less. It's about building systems so precise that you never have to grind again. That's what the Lab is. And that's what I teach.
“Confidence isn't loud. It's precise.”
THREE WAYS TO WORK WITH LUIS
Choose Your Entry Point.
FOR the full system build
The Revenue Enablement Lab™
The firm Luis founded to install enterprise-grade revenue infrastructure in expert-based businesses. Five engagement models, from a standalone Revenue Recode to full 90-day system builds with direct access to Luis.
FOR expert businesses
The Booked, Busy, Paid™ Accelerator
90 days. Four complete playbooks built around your specific practice: acquisition, delivery, operations, and the financial backbone that holds it together. Opens with the full Revenue Recode. Ends with a business that runs on systems instead of heroics.
FOR EVENTS AND ORGANIZATIONS
Speaking and Keynotes
70+ appearances across global stages, boardrooms, and podcast studios. Luis speaks on revenue enablement, leadership psychology, sales architecture, and building sustainable wealth without burnout.
ON STAGE
From New York to London. The Frameworks Travel.
Luis has shared these frameworks with audiences who demand implementation, not just inspiration, from accelerator stages in San Francisco to boardrooms in London. Every keynote is built around one goal: the audience leaves with something they can use that week.
THE SHOW
Unhustling with Luis Báez
Real conversations about building sustainable revenue without burning down your life. Two pillars: Unhustling Your Business and Unhustling Your Life. New episodes weekly.
LATEST EPISODE
Why Your Pipeline Disappears Every Time You Get Busy
FEATURED
The Architecture Problem Nobody Talks About in Expert Businesses
MOST PLAYED
How I Burned Out Chasing $600M — And What I Built Instead
READY TO BUILD
The Systems Are Already Inside You. Let's Architect Them.
Whether you're building a revenue system for your practice, looking for a speaker for your event, or just starting to understand what the Lab does, there's a right next step for where you are.