Hola, I'm Luis.

I teach aspiring entrepreneurs and solopreneurs the strategies for building profitable and sustainable online side hustles while working full-time.  

How can I help?

Entrepreneurship is a journey. Wherever you are on yours, I’ve got your back.


The Side Hustler's Mindset

Learn to think like a boss—this podcast miniseries teaches you how to build clarity & confidence at any stage in your biz


The Complete Blueprint to Side Hustling on Fiverr

Your step-by-step plan for building your Freelancing side hustle, and earning your first $1K


The Complete Blueprint to Coaching or Consulting on the Side

Your step-by-step plan for building a strong personal brand and attracting clients

Truth be told, I didn’t start out wanting to build an online business. When I set out on this journey in 2015, my goal was to plug some very real gaps. The cost of living was going up right before my eyes. I had a ton of debt holding me back from living the lifestyle I really wanted, and from fully enjoying my career.

When I realized chasing promotions wasn’t going to cut it, I started thinking about ways to make money on the side. I found opportunity... and you will too.

Luis Baez Story

With You Every Step of the Way

Simpleactionable advice to help you power through the what-abouts, how-do-yous, and how-the-hecks — so you can click, copy and paste your way to a profitable online side hustle.

Don't just take my word for it...

Coach Shanita - CoachShanita.com

"...Luis understood and believed in my mission, and therefore made sure that every image, word, and design reflected my heartfelt message to clients...and eliminated the intimidation that comes along with this new process...."

Coach Shanita


"luis is a champion... taking a stack of my notes and a heart full of passion to create a site that way exceeded my expectations!  his skill, experience, creativity and his own special soul sauce brought my vision to life!  he captured and reflected my essence... he’s always there for me, and all his clients - listening and responding in a way that only he can - with sincerity, clarity and power!" 

annette diamantopoulos

Life Coach, memyselfandeye.org
Isabelle Leighton

"... During our very first coaching session together, he completely changed my thinking and approach, and taught me simple actions I could take to take control of my time and energy... I experienced Luis's ability to take things that seem really complicated or overwhelming, and just simplify them into the 2 or 3 most important things... Working with him is just easy, he’s a straight-shooter and realist with an amazingly positive outlook who just wants to see you crush it."

Isabelle Leighton

Director, Equality Fund at Asian Americans for Equality
Alana Smith

"...The best part of working with Luis is his patience, particularly to your comprehension of technology and marketing.  He has great dedication to seeing your project through to fruition, but most importantly when you feel overwhelmed and overwrought, he is your cheerleader championing you on."

Alana Smith

Founder & CEO, AdornBrooklyn.com
Ryan Letada

"Luis completely changed the game for me, and helped me develop the mindset to push through the unclarity so I could scale my company.... Luis helped me see results by making business planning easy and actionable... Since working with him I’ve learned what it means to value and further develop my personal brand, activate and cultivate a network, and stretch my thinking."

Ryan Letada

CEO, NextDayBetter


The Side Hustler's Mindset

Build your clarity and confidence. Learn how to think like a boss with 3 free audio coaching sessions with yours truly.