Hola, I'm Luis.

I teach aspiring entrepreneurs and solopreneurs the strategies for building profitable and sustainable online side hustles while working full-time.  

How can I help?

Entrepreneurship is a journey. Wherever you are on yours, I’ve got your back with education and support.


The Side Hustler's Mindset

Build clarity & confidence by avoiding 6 of the biggest mental traps


Lessons in Side Hustling

Smart — and easy – strategies for stacking coins outside your 9-5


Let's Build It Together

Personalized coaching to get through your biggest hurdles to profitability

Luis Baez Story

I didn’t start out wanting to build an online business. When I set out on this journey in 2015, my goal was to plug some very real gaps. The cost of living was going up right before my eyes. I had a ton of debt holding me back from living the lifestyle I really wanted, and from fully enjoying my career.

When I realized chasing promotions wasn’t going to cut it, I started thinking about ways to make money on the side. I found opportunity. You will too.

Word on the street is...

Coach Shanita - CoachShanita.com

"...Luis understood and believed in my mission, and therefore made sure that every image, word, and design reflected my heartfelt message to clients...and eliminated the intimidation that comes along with this new process...."

Coach Shanita


"luis is a champion for all!  as coach, marketer and brander he was instrumental in pulling and sorting all the pieces of my new coaching business – taking a stack of my notes and a heart full of passion to create a site that way exceeded my expectations!  his skill, experience, creativity and his own special soul sauce brought my vision to life!  he captured and reflected my essence and was integral to launching my business. he’s always there for me, and all his clients - listening and responding in a way that only he can - with sincerity, clarity and power!" 

annette diamantopoulos

Life Coach, memyselfandeye.org
Alana Smith

"...The best part of working with Luis is his patience, particularly to your comprehension of technology and marketing.  He has great dedication to seeing your project through to fruition, but most importantly when you feel overwhelmed and overwrought, he is your cheerleader championing you on."

Alana Smith

Founder & CEO, AdornBrooklyn.com
The Lessons in Side Hustling Podcast Preview

The Lessons in Side Hustling Podcast

Simplesage advice to help you power through the what-abouts, how-do-yous, and how-the-hecks — so you can click, click, copy and paste your way to a profitable online side hustle, without getting lost.