About
NYC Hustle Meets Silicon Valley Strategy
Hola! And welcome!
If I had to take a guess, I’d bet you’re the type of person who likes to do things yourself to be sure they’re done right.
You’re creative, driven, a little more Type A than you like to admit, and not afraid of hard work. You take pride in your ability to DIY and wear multiple hats at once.
If I had to take another guess, though, you’re not doing something you totally love for a living. There’s a part of you that knows you could be doing better for yourself, and for the world.
You’re a purpose-driven person, you’ve got great ideas, and an entrepreneurial and adventurous spirit.
The problem is you...
- Don’t know how to grow an engaged following of loving fans
- Have no clue how to create, launch, or market a product or service
- Get tripped up on the tech stuff
- Need help thinking strategically about your next step
- Are frustrated and lonely… because people don’t really get what you’re trying to do
No matter where you are on your entrepreneurial journey, you’re ready to build and grow a business that makes an impact.
You’re ready to pay your dues to the process because you’re excited about the freedom and flexibility to wear all those hats you love to wear.
So glad you're here! I’m Luis Báez and I’m all about helping awesome people like you overcome the technical, strategic and mindset challenges to building a successful purpose-driven business.
Trust me, my friend, I’ve been there again and again. Stuck, lost, doubtful, scared, frustrated, and totally embarrassed. Oh and broke. Totally broke.
I've the glass half empty, then full — and I have a few core beliefs that keep me on my grind:
So... how did I end up here, with you?
Well I was miserable at my dream job, paying an arm and a leg to live in the San Francisco Bay Area because like a true New Yorker… I was broke but had expensive taste. #OKurrr
And so… I went down the road of side hustling online. My real goal was to be my own boss “someday” and do work that mattered. I didn’t want to wait for “someday” to get started though.
Not only did I need extra cash to live my best life, but I was tired of feeling like I was capable of more than other people allowed me to take on at work. I knew I had more to offer.
You name it, I tried it — resume building, website design, copywriting, basic graphic design, executive coaching, and I even created an online course. I wore every hat there was to wear until I found just the right fit.
People thought I was crazy for doing this. I was first in my family to go to college, I’d built an amazing career in sales and marketing and was recruited to work at companies like LinkedIn, Google, Uber and Tesla.
No one understood why I wanted “more” out of life, so I just kept building in silence until it was done. Not something I recommending doing, BTW. Talk about doing things the hard way.
In the process of figuring out how to grow my ideas, however, my “why” completely changed. My purpose was no longer about myself, and I needed to give more time to my relationships. A few family members became sick, and that same year, Hurricane Maria changed all of our lives forever.
I needed to find a flexible way to make a living, doing exactly what I enjoyed, while listening to that part of me that wanted to do meaningful, impactful work that touched as many people’s lives as possible.
If I’m being really, really honest… my biggest dream is to help rebuild schools and invest in small businesses in Puerto Rico, which create 80% of jobs on the island. I want to do my part in rebuilding the place my family calls home.
The problem is there is way too much noise about starting an online business, and I didn’t know who to trust. Because I didn’t know what I didn’t know, I made tons of mistakes, and burned thousands of dollars on all the wrong tools and advice.
These experiences left me feeling really defeated. I started doubting if I had what it takes to build a business. But, I kept seeing more and more examples of people getting it right.
So, I kept pushing, I told myself that I needed to do what other people weren’t willing to do — put myself out there, get it all wrong, so I can begin figuring out how to do it right.
Now I’m on a mission to help other purpose-driven business leaders like you build and grow their dream businesses. I’m here to keep it real with you so you won’t waste time or money, or get stuck on the wrong priorities and mindsets.
My goal is to help business leaders thrive by teaching the strategies, tools and mindset shifts needed to make a meaningful impact. I’m here to serve the next Marie Forleo and Warby Parker.
If my story resonates with you in some way, and you’re pickin’ up what I’m puttin’ down, then I invite you to check out my business planning masterclass.
During this 60-minute session, I’ll teach you how to create a strong foundation for your business, design an irresistible offer, and find premium clients — so you can stop daydreaming and start dayliving.