Audience Coach Interview

If your only focus is the sale and not the customer experience, then you're probably no going to thrive in business.

Customers can smell sleaze, and they're not here for it. After everything they've been through they deserve to be see, heard and understood. 

People want to make connections with businesses and leaders who understand they're human, and not just walking dollar signs. 

I sat down with host David Perez of the Audience Coach podcast (@audience.coach) to discuss the greater urgency in making authentic connections in business today.