Season 1, Episode 4: The Addiction to Urgency
"Urgency is just anxiety with good branding." I used to think urgency meant I cared. That being available 24/7 proved I was committed. Reliable. Indispensable. But really? I was just anxious in a suit.


"Urgency is just anxiety with good branding." I used to think urgency meant I cared. That being available 24/7 proved I was committed. Reliable. Indispensable. But really? I was just anxious in a suit.

This week I connected with a Founder who had 10K followers but didn't have $10K in liquidity in their business. Gorgeous content. Thoughtful captions. Consistent posting schedule. But when I asked what their offer was, they got quiet. "I'm still figuring that out." Here's the problem: we've been taught that audience comes first. Build the following, and the money will come. But that's backwards.

"Enough isn't the end of ambition. It's the start of alignment." I used to chase "enough" like it was a finish line. One more deal. One more title. One more check that would finally let me breathe. But every time I got there, the bar moved.

We live in a culture that confuses motion with meaning.Back-to-back meetings. 2 a.m. emails. That endless chase for the next win. It looks like progress—but it often hides a deeper truth: we're performing productivity to prove our worth
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