Season 1, Episode 4: The Addiction to Urgency

Season 1, Episode 4: The Addiction to Urgency

November 07, 20251 min read
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"Urgency is just anxiety with good branding."

I used to think urgency meant I cared.

That being available 24/7 proved I was committed. Reliable. Indispensable.

But really? I was just anxious in a suit.

If a client emailed at midnight, I was there. If my phone buzzed at 6 a.m., I was reading it before I even brushed my teeth.

Every ping felt like a test of my worth.

Until the day a client I'd bled for disappeared without a second thought.

In this episode, I share:

  • The three-month pilot where I said yes to everything—and lost the contract anyway

  • How urgency became my identity (and why it almost destroyed me)

  • The moment I realized being needed isn't the same as being valuable

  • What "selective urgency" actually looks like in practice

  • How I started tracking calm as a KPI instead of chaos as a badge of honor

By the end, you'll be ready to ask yourself three questions:

// Where am I confusing urgency with importance?

// Who benefits when I say yes to everything—and who pays the cost?

// And what would change if I treated calm as a performance metric?

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