
Season 1, Episode 4: The Addiction to Urgency
"Urgency is just anxiety with good branding."
I used to think urgency meant I cared.
That being available 24/7 proved I was committed. Reliable. Indispensable.
But really? I was just anxious in a suit.
If a client emailed at midnight, I was there. If my phone buzzed at 6 a.m., I was reading it before I even brushed my teeth.
Every ping felt like a test of my worth.
Until the day a client I'd bled for disappeared without a second thought.
In this episode, I share:
The three-month pilot where I said yes to everything—and lost the contract anyway
How urgency became my identity (and why it almost destroyed me)
The moment I realized being needed isn't the same as being valuable
What "selective urgency" actually looks like in practice
How I started tracking calm as a KPI instead of chaos as a badge of honor
By the end, you'll be ready to ask yourself three questions:
// Where am I confusing urgency with importance?
// Who benefits when I say yes to everything—and who pays the cost?
// And what would change if I treated calm as a performance metric?

