How to Know if a Sales Coach is Right for You
Your Ultimate Guide to Asking the Right Questions, Setting Clear Expectations, and Making a Confident Investment in Your Growth
by Luis Báez
If you’re here, it’s probably because you’re exhausted from doing everything—all the sales, all the strategy, all the work—and still feeling like you’re running in place. You’ve Googled every hack, tried every template, and still—crickets. The frustration? Real. The doubt? Loud.
I get it. I’ve been exactly where you are—unsure if you’re just one magic trick away from a breakthrough, or one rejection away from throwing in the towel. But here’s the truth: no hack replaces the power of a clear strategy and personalized guidance. That’s where coaching comes in.
With the right coach, you can turn chaos into clarity, confusion into confidence, and burnout into actionable, consistent progress.
Imagine feeling supported, laser-focused, and finally seeing results you deserve. It’s not about forcing success; it’s about creating a system that works for you. Trust me, you’re closer than you think. Let’s unlock that potential.
My Own Experience with Sales Coaches
Let me tell you a little secret—no one does this alone. Even with my experience leading sales teams and closing over half a billion dollars in deals, I still fell into the trap of “I’ve got this.” Spoiler alert: I didn’t. I did what any lost entrepreneur does—I hit up Google. I found a so-called expert, threw down my credit card, and waited for magic. It didn’t come. In fact, this guy was like watching a salsa dance tutorial on YouTube—awkward and totally not helping me.
It hit me hard: I was wasting time and money. So, I vowed to do better—to be better—and I built my own coaching program. No fluff, just real-world results.
The Benefits of a Sales Coach
So, why do you need one? Simple: I want you to win. I want you to wake up excited, ready to dominate your business without feeling like you’re stuck on the hustle hamster wheel. My goal is your goal—to help you create:
Real work-life balance (Yes, it’s possible!)
Consistent growth in your business
More time for what you love outside of work
Less stress, more success
A flexible schedule that works for you
Maybe you’re at a point where the grind feels endless. You’ve poured everything into your work, your business, your clients—and yet, the return? Crickets. It’s draining, and let’s be real, it’s making you question everything: “Am I even cut out for this?”
I’ve been there. But here’s what I want you to know: you are not the problem. You just don’t have the right tools—yet. This isn’t about working harder, it’s about working smarter with the right guidance, systems, and support.
I’ll help you get there, but you’ve gotta show up. You have to be willing to:
Ask hard questions
Learn from every misstep
Trust the process, and most importantly, yourself
Growth isn’t about grinding—it’s about commitment. Your breakthroughs are on the other side of that dedication. Let’s get you there.
How to Identify the Right Sales Coach
Now you’re wondering: “Okay, but how does a coach help me get there?” The best coaches aren’t just cheerleaders. They bring structure. They bring strategy. Look for a coach who offers:
1. Personalized Plans
Forget cookie-cutter advice. It should be your business, your goals, your style.
2. Skills-Based Focus
A coach should help you sharpen skills, not just chase numbers.
3. Revenue-Centric Results
At the end of the day, it’s about more money in the bank. Period.
The best coaching isn’t about molding you into someone you’re not—it’s about helping you become the most powerful, authentic version of yourself. When you invest fully in who you are, people can’t help but be drawn to that energy. It’s magnetic.
Imagine showing up in your business or career, not as a copy of someone else, but fully embracing your own strengths, quirks, and experiences. That’s what people want to connect with—the real you. Trust that when you show up authentically, success follows because people are attracted to you.
Sales Coach Services
Here’s where I come in. I’m not just handing you a checklist and sending you on your way. I’m right here, invested in your journey. Together, we’ll break down the chaos, simplify your strategy, and get to the heart of what’s really holding you back. I’m your partner, guiding you step-by-step—whether it’s fine-tuning your sales process, crushing mental blocks, or helping you confidently step into your role. You don’t have to go it alone. I’ll help you:
Fix your marketing, so customers find you
Create offers that make people hit “buy”
Sharpen your sales calls so you walk away with more yeses than nos
Keep you accountable with weekly check-ins
Grow your customer base and scale your business
Build killer sales collateral (Think decks, proposals, etc.)
Build strategies that bring in more customers
Even act as your wingperson during a launch
These are just a few of the ways a sales coach can elevate your game. Don’t limit yourself to just these benefits—use them as a starting point to imagine how a coach can unlock new strategies, remove roadblocks, and help you reach your full potential.
Whether it’s increasing revenue, gaining confidence, or finding clarity in your sales approach, a great coach adapts to your unique needs and brings out the best in you. Let this inspire you to discover more ways coaching can be a game-changer for your success.
Signs Now is the Right Time to Hire a Sales Coach
Still feeling uncertain? Let’s cut to the chase. You don’t have to keep struggling alone. When you’re pouring everything into your business and getting nothing in return, it’s time for a change. If you’re burned out, stuck, or doubting your strategy, that’s your cue.
When the sleepless nights start adding up and frustration becomes the norm, it’s a sign you need to call in backup. You don’t have to do it all by yourself—I’m here to help you turn that struggle into success.
It’s time to act if:
Lack of Revenue
Struggling to hit your revenue goals? That’s a flashing red sign. Whether you’re just starting out or feeling stuck, a sales coach will help identify gaps, streamline your strategy, and get the dollars rolling in.
Serious Confusion
If pricing your services feels like pulling teeth, it’s time for clarity. A sales coach brings structure and helps you package your offerings so you stop leaving money on the table.
Unsuccessful Pitches
Pitching your heart out with no results? A sales coach fine-tunes your approach so you stop hearing “no” and start closing deals.
Numbers Overload
Love the vision but hate the numbers? A coach helps you tackle the financials with confidence, transforming data anxiety into sales insight.
Time to Scale
If you’re ready to expand, a coach helps you create scalable systems, implement automation, and drive sustained growth.
Hiring Process
Ready to grow your team? A coach not only helps you hire the right people but also trains them to perform at a high level, setting your business up for long-term success.
Coaching Sessions with Luis
Listen, I get it. Sales can feel like an uphill climb, but you don’t have to do it alone. Whether you’re trying to hit a revenue goal or build a business that runs on autopilot, I’m here to help you crush it. Let’s do this—together.
