From the Bronx to Silicon Valley to Your Board Room

If you're reading this, chances are you've built something real. Maybe it's a consulting practice. A creative agency. A coaching business.

You've got clients. You've got results. You've got a reputation. But here's what you probably also have:

→ A calendar that owns you.
→ A pipeline that feels like a guessing game.
→ A delivery process that's different every single time.
→ And a nagging feeling that if you slow down — even for a second — the whole thing might fall apart.

Sound familiar?

Yeah. I've been there. Not just once. For years. And I didn't just survive it. I almost didn't.

The Early Arc (the Bronx)

I grew up in the Bronx.

First in my family to go to college.

My mom taught me two things early: how to stretch a dollar, and how to keep my head up no matter what room I walked into.

When you start from there, you learn fast: no one's handing you permission slips.

You either show up with grit, or you get left behind.

So I showed up. Hard.

And that hustle? It saved me.

It got me into college. It got me recruited into Silicon Valley. It got me into rooms I was never supposed to be in.

The Silicon Valley Hustle

LinkedIn. Google. Uber. Tesla.

I wasn't just along for the ride. I was on the front lines building revenue teams and scaling products that changed entire industries.

Over 17 years, I helped generate $600M+ in revenue. I trained 50,000+ learners through LinkedIn Learning. I advised 1,000+ businesses. I spoke on 70+ stages around the world.

I was winning.

At least, that's what it looked like from the outside.

Trusted by Institutions, Firms, and Global Stages Where Excellence Is the Standard

50K+

LinkedIn Learners trained

1,000+

Businesses Served

70+

Speaking Appearances + Podcasts

$600M+

Revenue Impacted

But here's what no one tells you about success:

You can hit every goal, every milestone, every promotion... and still feel like you're one bad month away from collapse.

Because the hustle that got me there? It was also slowly killing me.

Twelve-hour days. Seven-day weeks. Two business trips a week, two-hour commutes on the days I was home.

I was overperforming to prove I belonged. Because when you're a gay Puerto Rican man in spaces that weren't built with you in mind, you learn early: you can't just be good. You have to be undeniable.

So I kept going.

Until one morning, I woke up so exhausted, so dehydrated, I couldn't tell if I was anxious or dying.

Three minutes into a doctor's appointment, he looked me dead in the eye and said: "Luis, I need you to leave my office right now and go straight to the ER."

That's how close I was to completely shutting down.

I remember staring at that white ceiling in the emergency room, IVs in both arms, thinking: "This shit is not worth it."

And that was the first honest thought I'd had in months.

I learned: Hustle will break you. Systems will save you.

The Pivot (CEO Era)

After that ER trip, I rebuilt my life from the inside out.

Therapy. Life coaching. Rest. Movement. Spirituality. Joy.

And slowly, I realized: slowing down didn't make me weaker. It made me strategic.

That's when I made a rule for myself: If it costs me my peace, it's too expensive.

Now, as the Founder & CEO of The Revenue Enablement Lab™, I help firms, agencies, and expert practices install revenue systems that don't depend on duct tape, luck, or heroic all-nighters.

My two flagship frameworks:

→ The Booked, Busy, Paid™ System: Predictable client acquisition. Scalable delivery. Automated operations.

→ The Revenue Recode™ Method: Enterprise sales enablement that closes six-figure deals and drives multi-year growth.

I also host Unhustling™, a podcast for high performers who are done proving and ready to start becoming.

And because I can't help myself, I advise AI startups, speak on global stages, and coach founders on how to stop white-knuckling their revenue and start scaling with precision and peace.

The Human Behind the Biz

I'm not your typical revenue guy.

I bring a mix of Bronx grit, Silicon Valley discipline, and a healthy dose of humor.

You'll hear me say things like:

→ "Sales is an exchange of emotion."
→ "We're not building a Cheesecake Factory menu — we're curating a five-course experience."
→ "Catch the whale, not the anchovy."
→ "If it costs me my peace, it's too expensive."

Because business can be heavy. My job is to make it clear, human, and even a little fun.

But more than that? My job is to help you build something that doesn't cost you your sanity.

Your Invitation

Here's what I know about you: you didn't get here by accident.

You're brilliant at what you do. You've built something real. You've earned every client, every result, every dollar.

But somewhere along the way, the business you built to free you... started to trap you.

Your calendar owns you. Your pipeline feels like a mystery. Your delivery process is different every time.

And deep down, you know: this isn't sustainable.

You've been duct-taping your revenue together, hoping the next big client will solve everything.

But it doesn't.

Because the problem isn't your work ethic. It's not your talent. It's not even your offers.

The problem is you don't have systems.

And without systems, you're not building a business. You're building a really expensive job.

So here's my message to you: You don't need more credentials. You don't need another 80-hour week. You don't need to grind harder.

You need systems.

→ Systems that let you scale beyond yourself.
→ Systems that let you serve clients at the highest level.
→ Systems that give you back your weekends, your energy, your peace.

That's the work I do.

And if you're ready to stop hustling for worthiness and start engineering wealth with intention and calm?

I'd love to map out what that could look like for you.